This blog has been a long time coming. Pretty much every new person we meet on our filming travels asks me 'What does •REDSCAR mean then?'. And every time they ask that and I tell them, I always say 'I should put that on the site really!'. So that's exactly what I'm doing.
The name of your company or brand is just as important as the design and look. How do you choose a name that represents what it is that you do? The process we (Dan and I - we both started RedScar together) went through to get to •REDSCAR was a fairly simple one, but one that most people find quite interesting! Read on if you'd like to know...
Our primary aim was to create work that leaves a positive impression on people that watch our videos - whether clients, the public, or prospects. A quick discussion led us to Films That Leave A Mark - this became our tagline. Now we needed a name. We both hated the idea of using the word 'corporate' or 'video' or 'media' or any combination of those with the words 'services' - basically anything that sounded like a lot of other companies out there. Yes it tells you what you DO, but it left us feeling uninspired and frankly, bored.
We hit up thesaurus.com and typed in 'mark' to see if we could resonate our tagline with a fresh name to boot. Here are the results we saw...
The word 'scar' jumped out to us, so we played around with that word. Scar, scarred, Scarred Media? Too aggressive perhaps. We brainstormed and eventually simply rearranged the letters:
And that's it. •REDSCAR was born! We dropped the last 3 letters of SCARRED and dumped them at the beginning and hey presto, we had our name. People always remark with intrigue when they hear how the RedScar name came to be. The funny thing is, most people also assume a second word after •REDSCAR; •REDSCAR Media, •REDSCAR Films, or Productions.
We are simply •REDSCAR! it's short, snappy, memorable, and a winner with our clients...so far!
Thanks for reading, hopefully this little insight gave you an interesting read over your lunch break!
Until next time,
Creative Director, •REDSCAR