Welcome. Here you find the new •REDSCAR, home of video, design and storyboards.
What's that? Why yes, we have been working out, thanks. We've had a facelift, got a whole new body, and feel a hell of a lot sexier than before. In 2015, you hear the term '21st century digital marketing' banded about a lot. As business owners we know what this is, but many don't appreciate what this means.
Let's assume you don't have video content yet. Does your competitor have a video on their homepage or somewhere on their site? If yes, you're behind them. If no, you'll need it to stay ahead. Why? Video equals value. It's commonly known that prospects are more likely to stick around on your site and conversion rates are higher, with companies that use - and more importantly understand - video content in their marketing.
Our old self was stuck somewhere in the mid 2000s, and we didn't launch until 2011! The brand worked, more specifically the logo, but the site was quite weak and didn't carry much weight. We approached London designer, and original •REDSCAR advocate Dan Anscombe to give us a fresh, solid, contemporary look - something we could use to showcase the work we do to the clients we want, and already have. I'll get him on soon to do a guest blog about the process we collaborated on to get from where we were, to where we are now.
So what's so special about the new site and brand? Rebrand is rebirth! Our new slick yet simple logo packs solidly, and the sites ease of use across desktop, laptop and mobile is incredible. We have a new freephone number ensuring our national coverage isn't overlooked, and we now have a LIVE chat option. Got a burning question that can't wait via email? If we're online, we can chat with you in our built in messenger. I'll be updating this blog regularly with all things video; events we've covered, project case studies, Q&A sessions - nothing will be left unmentioned!
We were 4 years old on 5th August 2015, so made it through the terrible twos. Enjoy the site, take a look around, and have a think on the above. Video equals value.
Until next time!